Friday, September 12, 2014

Just Ridiculous

What if I told you, that a store (we all know) sold a T-shirt with a print that said "Eat less" on it?
-shirt from 2010

Is it a statement for us to eat less or a suggestion to go with the trend of eating less and looking like models from various magazines? 

Urban Outfitters really shocked us with their designs and made customers question the brand itself and everything that comes with their image. They are a known brand for being innovative, naughty and as well really "urban", but selling T-shirts like that just takes it too far.

We are all human, we all have our little flaws we try to work on and do not want to certainly get confronted with them. Especially Fashion should be the key for us to choose who we are and who we want to be. Fashion should not tell us what to do and how to behave.

Whoever designed this shirt and let it go into production is just questionable. Why would you ever accept this? Of course Fashion is a tough business, but brands like Urban Outfitters should not have the right to tell us how to look like.

Luckily there are still people out there that stand up against this topic and Sophia Bush is one of them.

Sophia Bush

Furthermore, I truly believe that each one of us is individual and thats what makes us all special. Brands like Urban Outfitters or Abercrombie & Fitch should make us question society, but at the same time should motivate us to change something.

What Hearty Magazine said about this:
June 7 - 2010

A few days ago, Urban Outfitters debuted a new "statement tee" on their website. The long, gray top read "Eat Less" in white cursive. Below the photo of a barely-there girl posing in the shirt, the caption said, "Eat less or more or however much you'd like in this seriously soft knit tee cut long and topped with a v-neck." PEREZ talked about it, JEZEBEL talked about it and the HUFFINGTON POST questioned if it was tasteful or tasteless? We think the answer is pretty clear. There is nothing clever or witty about the "Eat Less" t-shirt. Nothing. What is the point of something like this except to drive controversy and backlash? Sure, Urban Outfitters has REMOVED THE SHIRT from their website but sales representatives in Manhattan confirmed the shirt is still being sold in store. But "only in larger sizes," if that makes any sense or softens the Pro-Ana blow of this shirt. It's shocking enough that people will wear cheesy ironic shirts that say, "I'm with Stupid," let alone one that promotes eating less. Seriously, why should we? Eat more, drink more, play more and shop at Urban Outfitters less. -

Think about it and think squared!
Have a lovely weekend.

Laura S.

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